CTIA ENTERPRISE & APPLICATIONS™ SHOW TO FOCUS ON MOBILE BUSINESS

CTIA Renames Fall Show to Reflect Tremendous Growth in Wireless Data Usage Across the Enterprise

WASHINGTON, DC, April 21, 2010 – Reflecting the growing use of mobile technology in business and new opportunities for developers, CTIA–The Wireless Association® today announced the rebranding of its fall show to CTIA Enterprise & Applications™. Building on the show’s successful legacy, the event will demonstrate the benefits of wireless technology across vertical segments, including enterprise and cloud computing, media, content, health, energy, retail and transportation. CTIA Enterprise & Applications 2010 will take place October 6-8 at Moscone Center West in San Francisco.

"Over the past 15 years, our fall show has evolved to reflect the increasingly innovative and competitive mobile ecosystem," said Robert Mesirow, vice president and show director at CTIA. "CTIA Enterprise & Applications will prominently display the growing use of mobile technology for the enterprise and the expanding market for applications. The mobile business evolution is well underway, and our exhibit floor, educational sessions and partner events will provide an opportunity to learn best practices, network and drive revenue."

More than 15,000 enterprise users, application developers, service providers, content owners, device manufacturers, retailers and engineers will attend CTIA Enterprise & Applications. A range of companies will display the latest mobile business products and services, including: AT&T Inc., deCarta, DeviceAnywhere, Ericsson, KORE Telematics, mBlox, Inc., Microsoft, MicroStrategy, Motorola, Motricity, Nokia, Novatel Wireless, OpenMarket, Personal Communications Devices, Samsung, Sybase 365, T-Mobile USA, TeleCommunication Systems and Verizon Wireless.

CTIA Enterprise & Applications show partners and supporters include: American Telemedicine Association (ATA), Andrew Seybold, Billboard, Federal Communications Bar Association (FCBA), M2M Zone, NextVision Media, Qualcomm Wireless Health, Telecommunications Media Group, Wi-Fit, Wireless Industry Partnership (WIP), Wireless Life Sciences Association (WLSA) and Wireless Dealer Expo.

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LinkedIn (http://www.linkedin.com/groupRegistration?gid=105607)

About CTIA Shows
CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA Enterprise & Applications™ 2010 takes place in San Francisco, October 6-8. International CTIA WIRELESS® 2011 takes place at the Orange County Convention Center in Orlando, Florida, March 22-24. Visit www.ctiashow.com.

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and produces the industry’s leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

For More Information
Cheryl Delgreco
Media Strategies for CTIA
cdelgreco@msipr.com
617-723-4004

Liora Bram
Media Strategies for CTIA
lbram@msipr.com
617-202-9854

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