Session Details

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Boardroom Sessions

CTIA brings you exclusive access to executive insights on a wide range of topics, providing clarity on the key issues affecting the industry which can help you position your business for success and growth.

Apps

Time: Oct. 11, 2011 from 11:00 AM to 12:30 PM
Location: San Diego Convention Center − Ballroom 20A

Everyday elements of life, social interactions, shopping, travel and entertainment are increasingly being integrated with the distinct functionalities of wireless technologies. The result: The Mobile Lifestyle. This Boardroom Session will feature insights on how content and applications are being adapted to engage users and leverage the consumer’s emerging “mobile identity.” Media and content-focused strategies from wireless carriers, content providers, media companies and brands are also revealed.

Panel
Moderator:
	Roger Cheng  (bio) Senior Writer CNET (company info)
Speakers:
	Rob Chandhok  (bio) President of Qualcomm Internet Services and President of Qualcomm Innovation Center, Inc. and Senior Vice President of QCT QUALCOMM (company info)
	Brad Duea  (bio) Senior Vice President, Value Added Services T-Mobile USA (company info)
	David Brinker  (bio) SVP, Business Development & Operations The Daily (company info)
	Jim Eadie  (bio) Senior Vice President, Digital Business Development Viacom Media Networks (company info)

Enterprise & Verticals

Time: Oct. 11, 2011 from 2:30 PM to 4:00 PM
Location: San Diego Convention Center − Ballroom 20A

Wireless means business. Enterprise deployments of mobile technologies have revolutionized operations in the areas of fleet, field and resource management. This Boardroom Session will focus on real world deployments and case studies highlighting cutting-edge mobile capabilities that CIOs and IT managers can leverage to boost their companies’ internal productivity. In addition, this session looks to future wireless solutions designed to enhance the end-user’s service levels and experiences.

Panel
Moderator:
	Tom Giles  (bio) Team Leader, U.S. Technology Bloomberg (company info)
Speakers:
	Aaron Levie  (bio) CEO and Co-founder Box.net (company info)
	Robert Schlaff  (bio) Global Mobile Product Manager Citi (company info)
	Jorge Fuenzadila  (bio) Vice President, Ericsson Consulting Ericsson (company info)
	Jennifer Rosales  (bio) Executive Director, Business Solutions Group Verizon Wireless (company info)

mCommerce

Time: Oct. 12, 2011 from 11:00 AM to 12:30 PM
Location: San Diego Convention Center − Ballroom 20A

As mobile merges with commerce, the consumer’s potential options for payment for both virtual and actual goods via wireless expand. But still, the issues of security, consumer confidence and vendor support remain. This Boardroom Session addresses the latest trends in mobile, in-store and social commerce and reveals how innovative merchants leverage the mobile phone as a marketing portal, consumer engagement gateway and payment mechanism.

Panel
Moderator:
	Richard P. Nespola  (bio) Chairman and CEO TMNG Global (company info)
Speakers:
	Mike Shim  (bio) Vice President of Mobile Partnerships Groupon (company info)
	Edward McLaughlin  (bio) Chief Emerging Payments Officer MasterCard Worldwide (company info)
	Christy Wyatt  (bio) Corporate Vice President & General Manager Enterprise Motorola Mobility (company info)
	Laura Chambers  (bio) Head of Mobile PayPal (company info)
	Fared Adib  (bio) Vice President Product Development Sprint (company info)
	Gregory Dunn  (bio) Vice President, Product Strategy Sybase 365 (company info)

Content, Monetization & Advertising

Time: Oct. 12, 2011 from 2:30 PM to 4:00 PM
Location: San Diego Convention Center − Ballroom 20A

Nearly every report or survey published thus far this year is indicating 2011 as a year of tremendous growth for mobile advertising as budgets expand to meet marketers demands for mobile components in their marketing mix. The number of well known brands planning to adopt a variety of distinct interactive mobile platforms during the coming year is swelling with those already using mobile planning to increase their spending. This Boardroom Session will spotlight the unique opportunities and challenges that exist for advertisers and brands both big and small.

Panel
Moderator:
	Chris Ziegler  (bio) Senior Editor The Verge (company info)
Speakers:
	William Hsu  (bio) Chief Product Officer AT&T Interactive (company info)
	Erin Matts  (bio) Global Director, Digital Connections Anheuser-Busch InBev (company info)
	Scott Puopolo  (bio) VP, IBSG Global Service Provider Cisco Systems, Inc (company info)
	Holger Luedorf  (bio) VP Mobile & Partnerships Foursquare (company info)
	Rip Gerber  (bio) President & CEO LOC-AID Technologies (company info)
	Anita Stewart  (bio) Senior Vice President Global Strategic P Sesame Workshop (company info)

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